Analysis & Strategy


Learning must drive business results in order to be successful, and training is most successful when it is deployed within a solid strategic framework. Every TouchPoint engagement begins with a review of your unique business goals. Without this step it is impossible to design the right program. Our analysis and strategy practice evaluates the learning and development needs that are derived from your business objectives. We then audit existing learning infrastructure and content to identify areas for improvement. We design and present a strategic plan that solves learning problems, meets training objectives, and reinforces business goals. Our process looks like this:

  • Identify required business results – we always start with the end in mind.
  • Understand the audience – we look at who needs training and where they are located. We confirm required performance goals and consider what behavior needs to change in order to reach these goals.
  • Establish the learning objectives - an important component of this process is to fit the training into context—i.e., what does the trainee already know and what will s/he learn later.
  • Develop the right training media mix – with audience and learning objectives clarified, we determine the right combination of learning tools and activities to positively engage the audience and optimize training and bottom-line business results.

Curriculum Design

One of the keys to a successful eLearning program is a comprehensive curriculum that defines the complete scope of the program and organizes content into appropriate content “buckets”, where each bucket includes courses and activities that deliver important learning objectives. The optimal program scope and content varies by organization, audience, and objectives. In a typical large organization, an eLearning curriculum might include the following broad categories:

  • Affiliation – training that describes the organizational culture, history, and identity and is designed to create a strong sense of affiliation with the organization.
  • Product - training that describes the organization’s unique product offerings and value proposition. This category covers training on existing products as well as training for new products as they are released.
  • Process and Tool - training about the organization’s internal systems and tools and how to effectively use them to optimize productivity.
  • Skills and Methodology - training that builds critical job-specific skills to enable high on-the-job performance.
  • Leadership - training that supports and develops the capabilities of managers and other executives in the organization. Leadership training is often useful for all employees - inviting them to develop their leadership potential and lead organizational success even in individual contributor roles.

Curriculum & Content Audit

We often work with clients who already have some of their own eLearning courseware but need help assembling an effective, comprehensive curriculum. If you already have some content or even a full training curriculum, TouchPoint can review your existing materials and provide detailed feedback and recommendations to upgrade the structure, logical flow, and conceptual graphics. In situations where clients have training content available, we make every effort to leverage existing content.